An inspirational and practical 'handbook' for leaders, from startups to mature firms, who must choose the path forward for their company.

-- Demos Parneros, Former President, Staples North America & CEO, Barnes & Noble
Create the Future ® offers a structured process you and your leadership team can use to imagine the future, understand the realistic choices, and choose the future for your company.

Rick is a nationally published thought leader on business practices and leadership. He serves on the board of directors of technology companies and is founder of an award-winning investment and development company. Rick is past President of the Harvard Business School Association of Boston. He was a management consultant with the global consulting firm Arthur D. Little, Inc., working on business strategy and acquisitions across a broad spectrum of industries. He is a physics graduate of the University of Pennsylvania.

For more on Rick’s board of director service and advisory practice,

Rick Williams introduces his new book Create the Future and outlines how it will benefit you as a leader.

Create the Future


I create the future by the decisions I make.


Create the Future is about how to decide – not what to decide.


Step by step exercises for you and your team to:


When your company faces important and difficult challenges, Create the Future is your guide for finding the solution best reflecting your goals, risk preferences, and values.

Why I Wrote Create the Future

“I wrote Create the Future drawing on my experiences to help you be a stronger and more confident leader.
Use my book as a handbook for you and your leadership team when you have an exciting opportunity or face a difficult problem. Begin by defining the challenge and end with choosing the future for yourself and for the organization you lead.”
-Rick Williams

Create the Future is the leadership guidebook for high-performance companies that The 7 Habits of Highly Effective People is for
a high-performance life.

You will be notified when Create the Future is available for purchase.

In today’s rapidly changing business environment leaders need to be laser-focused on identifying the right problem and coming up with innovative solutions. Read this book and learn how to imagine your company’s future and create the path to success. Along the way learn how to imagine your future as an authentic and innovative leader – it’s a win-win.

Bill Burnett Co-Author of #1 NYT best seller Designing Your Life and Designing Your New Work Life
Executive Director of the Life Design Lab at Stanford University

Leadership Training: Using the CTF Process and Tools

Rick led us through a discussion of how to think about success for a new initiative with case examples. He drew on his book Create the Future. Interesting with valuable insights and take aways.

Stephanie Oestreich Board Director, Harvard Kennedy School Women’s Network & Chief Business Officer, Galecto, Inc

Create the Future is a step-by-step process for seizing the opportunity or addressing the threat confronting you. CTF is the guidebook for you and your leadership team to take your company to the next level using top-line tools without a big consulting firm price tag. 

Seminars, leadership training, and workshops hosted by Williams Advisory Partners bringing the Create the Future process and tools to entrepreneurs and leaders of organizations large and small and their coaches and consultants.

Programs include: 

Rick Williams speaking to your audience or team

• Leadership development using CTF tools

• Strategic planning with CTF tools

• How to use CTF exercises 


Download free Chapter in the book Create The Future & Subscribe to our mailing list.

Thank you.